IFA
BERLIN / GERMANY __________ 2024
IFA Berlin 2024 is one of the world’s leading trade shows for consumer electronics and home appliances, with prime brands, technology enthusiasts and professionals all coming together in one place. It was held from 6 to 10 September 2024, featuring cutting-edge technologies in smart home devices, AI-based solutions and next-gen entertainment systems. With groundbreaking product launches, thought leader forums and networking activities, IFA once again set the standard for the consumer tech future.
P2.6 LED screens integrated with Kinesys system
P1.5 LED screens
Transforming the TCL stand with kinetic solution
Our team managed the installation of almost 400 m² of high resolution LED screens – P2.6 and P1.5 – creating a visually stunning environment that reinforced the brand’s message. Complementing the large scale LED installation, we implemented an advanced sound system and carefully designed lighting scheme to ensure a seamless and immersive experience for visitors.
A key feature of the installation was the integration of Kinesys, a precision motion control system that enabled the motorised LED screens to move. This dynamic element not only enhanced the visual impact of the stand, but also allowed for the flexible and engaging presentation of content, reinforcing TCL’s innovative brand identity.
This project exemplifies Vera Multimedia’s ability to deliver customised, high-performance AV solutions that enhance exhibition spaces, ensuring both reliability and a state-of-the-art visitor experience.
Core equipment: 400 m² of LED screens with Kinesys
P2.6 Unilumin UPADIV Pro on a suspension
LED integration across the TCL stand
In addition to the interactive motion-controlled presentations, Vera Multimedia took the TCL stand visual experience to the next level with a huge suspended LED installation in the central arena. Comprising 40 m² of Unilumin UPADIV Pro and total 85.75 m² of P1.5 LED displays, this installation created a huge high resolution backdrop that immersed visitors from all directions.
To ensure a continuous digital flow throughout the exhibition space, we used a number of smaller LED screens, totalling over 50m² of P2.6 screens. Mounted in strategic locations around the stand, these screens provided targeted content and interactivity to complement TCL’s message while maintaining a cohesive, visually appealing space.
With this multi-layered LED environment, Vera Multimedia transformed the TCL stand into a high-tech immersive experience, combining innovation and flawless execution to set a new standard for brand presentation at IFA Berlin.
Core equipment: 40 m² of Unilumin UPADIV Pro
